The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Kenneth Davis ISBN: 9780071738262 / 0071738266

---

About the Book

---

In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.

The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing "course" teaches you how to:

• Seize readers' interests instantly


• Eliminate nonspecific words and phrases


• Mange cross-cultural writing


• Craft compelling online copy


• Create powerful presentations

Whether crafting a three-line message or a 300-page report, how and what is written often defines the writer himself. The McGraw-Hill 36-Hour Course in Business Writing and Communication gives readers the skills necessary to write for success, regardless of position or profession.

In this step-by-step course, readers will learn to:

• Quickly collect and organize the necessary research and information


• Grab interest and attention by choosing strong nouns and verbs


• Eliminate nonspecific words and phrases


• Use "turn signals" to transition from sentence to sentence and paragraph to paragraph


• Manage cross-cultural writing