The McGraw-Hill 36-Hour Course: Business Communications, 2e The McGraw-Hill 36-Hour Course
in Business Writing and Communication,
Second Edition

Kenneth Davis
ISBN: 9780071738262 / 0071738266

About the Book

In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.

The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing "course" teaches you how to:
  • Seize readers' interests instantly

  • Eliminate nonspecific words and phrases

  • Mange cross-cultural writing

  • Craft compelling online copy

  • Create powerful presentations
Whether crafting a three-line message or a 300-page report, how and what is written often defines the writer himself. The McGraw-Hill 36-Hour Course in Business Writing and Communication gives readers the skills necessary to write for success, regardless of position or profession.

In this step-by-step course, readers will learn to:
  • Quickly collect and organize the necessary research and information

  • Grab interest and attention by choosing strong nouns and verbs

  • Eliminate nonspecific words and phrases

  • Use "turn signals" to transition from sentence to sentence and paragraph to paragraph

  • Manage cross-cultural writing