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The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Kenneth Davis ISBN: 9780071738262 / 0071738266 |
About the Book
In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.
The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing "course" teaches you how to:
- Seize readers' interests instantly
- Eliminate nonspecific words and phrases
- Mange cross-cultural writing
- Craft compelling online copy
- Create powerful presentations
In this step-by-step course, readers will learn to:
- Quickly collect and organize the necessary research and information
- Grab interest and attention by choosing strong nouns and verbs
- Eliminate nonspecific words and phrases
- Use "turn signals" to transition from sentence to sentence and paragraph to paragraph
- Manage cross-cultural writing