The McGraw-Hill 36-Hour Course: 
				Product Development The McGraw-Hill 36-Hour Course
Product Development

Andrea Belz
ISBN: 9780071743877 / 0071743871

Table of Contents

Part 1 - Planning: Dress for Success
Chapter 1. Inception
Chapter 2. Strategy
Chapter 3. Marketing
Chapter 4. Value Propositions
Chapter 5. Intellectual Property
Chapter 6. Funding

Part 2 - Implementation: It Ain't Over 'Til It's Over
Chapter 7. Organizations
Chapter 8. Milestones
Chapter 9. Design
Chapter 10. Fabrication, Integration, and Delivery
Chapter 11. Launch
Chapter 12. Wrap-Up